How Much Does Executive Coaching Cost?

How much does executive coaching cost, and how are those costs determined?

Executive coaching is, without a doubt, the single most effective development activity a leader can undertake. Its effects are wide reaching. Often, it is the catalyst for not only long-term transformations for the leader, but also for their present and future organizations.

While outcomes are more easily identified, it’s difficult to find data about the cost of coaching when researching coaches online.

The purpose of this blog is to demystify executive coaching cost pricing structures.

The pricing for executive coaching is influenced by multiple factors.

The first factor in determining cost is straightforward. It relates to the logistics for the coaching arrangement. Will you meet with the coach in person or by video? Will you meet with the coach every other week or once a month? Will the meetings be an hour long or 90 minutes long? The answers to these types of questions are key linear drivers to the cost of the overall engagement.

The second factor that influences executive coaching is the background and experience of the coach you select. Some coaches are well trained in the art of coaching. But they may not have deep experience in other areas. Pricing will be different for a coach who has been a corporate executive. And different again for a coach with an advanced degree in organizational psychology or an MBA.

Think carefully about the type of experience you’d like your coach to bring to the conversation, as that experience impacts price.

A third factor that influences the price of executive coaching engagements is murkier. It requires a clear understanding of the impact your transformation may have on the organization. This is typically measured based on the client’s professional development level.

A client who is an emerging leader, and who is exploring and learning emerging leader tactics, will have a lower investment than a client at the c-suite level. Senior executives, who impact hundreds of people and the company’s bottom line, will have a higher investment than an emerging leader.

The fourth factor that influences pricing is what is included in the engagement:

• Straightforward one-on-one meetings
• Unlimited support between and after sessions
• Assessments
• Debriefing previously completed assessments
• 360-interviews conducted of the client’s peers and colleagues, done well, done right
• Observation of the client in leadership
• Series of meetings with stakeholders or sponsoring organizations to support them and keep them up to speed

Given all the above factors, executive coaching costs can be priced in two ways, hourly or a package.

Many coaching organizations offer a variety of options when it comes to coaching packages. The factors evaluated in this article determine a price for the client and for the totality of the coaching engagement.

Avenue 8 Advisors has a clear preference in the pricing space. We price our coaching engagements as packages with a fixed investment. This practice allows our clients to dive in fully to their coaching engagements. Clients aren’t distracted by monitoring how often or how long they talk with their executive coach. This allows our clients to get the most benefit from their coaching experience.

The cost for leaders and organizations without an executive coach? Immeasurable.

The benefit for leaders and organizations with an executive coach? Immeasurable.

Ready to transform how you do leadership? Contact us at Avenue 8 Advisors. We’re happy to work with you to meet your executive coaching needs.